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Dealer books built around real operating jobs.

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The Auto Dealer's Playbook

A Step-by-Step Guide to Building a Successful Independent Car Dealership

01How to Start a Car Dealership With No MoneyStartup capital, licensing, first inventory and the first 90 days.Read →

02The Independent Auto Dealer’s PlaybookFoundation systems for the independent store.Read →

03Inventory & AuctionsBuying, aging, recon and turn.Read →

04Finance & FundingLenders, funding, cash and deal structure.Read →

05Sales & Customer ExperienceTrust, process and repeatable sales.Read →

06Dealer MarketingLocal demand, digital presence and reputation.Read →

07Dealer OperationsPeople, controls, handoffs and accountability.Read →

08The Connected DealershipTechnology, data and modern dealer systems.Read →